BFA Graphic Design Program Goals, Outcomes & Mission Statement
Program Mission Statement:
The Bachelor of Fine Arts program in Graphic Design prepares students for a career in the fields of creative media by: 1. Teaching the core competencies of research, writing, critical and thinking through the continual observation and analysis of the visual and social world. 2. Instructing students in the tools, techniques, vocabulary, traditions and history of their chosen profession so as to make informed career decisions. 3. Providing the technical and intellectual preparation necessary to develop their creative work, while they learn the problem solving processes that are standard in their industry.
Goal 1: To teach students the technical aspects of graphic design, including formal design principles and typographical skills.
Goal 2: To prepare students with critical and creative thinking skills so as to verbally analyze, discuss and critique different media and problem solving methodologies.
Goal 3: To develop a professional graphic design portfolio.
The Bachelor of Fine Arts program in Graphic Design prepares students for a career in the fields of creative media by: 1. Teaching the core competencies of research, writing, critical and thinking through the continual observation and analysis of the visual and social world. 2. Instructing students in the tools, techniques, vocabulary, traditions and history of their chosen profession so as to make informed career decisions. 3. Providing the technical and intellectual preparation necessary to develop their creative work, while they learn the problem solving processes that are standard in their industry.
Goal 1: To teach students the technical aspects of graphic design, including formal design principles and typographical skills.
- Outcome/Objective 1.1: Graphic design students will demonstrate mastery of the following techinal skills: drawing, rendering graphic images, digitally manipulating imagery, and understanding issues related to print and digital production.
- Outcome/Objective 1.2: Graphic design seniors will demonstrate mastery of working with formal design elements such as line, shade, texture, hierarchy, contrast, compositon and color.
- Outcome/Objective 1.3: Graphic Design graduates will show mastery of both intermediate and advanced typographic skills.
Goal 2: To prepare students with critical and creative thinking skills so as to verbally analyze, discuss and critique different media and problem solving methodologies.
- Outcome/Objective 2.1: Graphic Design graduates will demonstrate the ability to evaluate the production requirements of a given project and choose the best implementation.
- Outcome/Objective 2.2: Graphic Design graduates will demonstrate the ability to solve visual problems with clearly articulated processes, including problem identification, research, ideation and implementation of final solutions.
- Outcome/Objective 2.3: Graphic Design graduates will understand and use verbal and visual vocabulary to analyze, discuss and critique graphic design outputs.
- Outcome/Objective 2.4: Graphic Design graduates will develop effective research, planning and refinement in project based scenarios.
Goal 3: To develop a professional graphic design portfolio.
- Outcome/Objective 3.1: Graphic Design seniors will demonstrate the ability to create and refine professional portfolios.
- Outcome/Objective 3.2: Graphic Design seinors will be prepared to obtain internships.
- Outcome/Objective 3.3: Graphic Design graduates will be prepared to obain job placement in a variety of visual, creative fields.
Above image: Sofia Paredes